Do Red Cars Have Higher Insurance?

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Sara Routhier, Managing Editor and Outreach Director, has professional experience as an educator, SEO specialist, and content marketer. She has over five years of experience in the insurance industry. As a researcher, data nerd, writer, and editor she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world o...

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Written by Sara Routhier
Director of Outreach Sara Routhier

Cynthia Lanctot is an insurance professional with ten years of industry experience. Cynthia is licensed in several states, and holds an associate in claims law, as well as a bachelor’s degree in English. Cynthia’s experience includes the New England and Northeast states. She currently works as a liability claims professional and an occasional online contributor.

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Reviewed by Cynthia Lanctot
Licensed Agent Cynthia Lanctot

UPDATED: May 10, 2022

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A Concise Overview

  • Believe it or not, the color of your car does not impact your insurance costs.
  • Mileage, age, make, year, and model are factors that determine your insurance rates, along with the coverage you choose.  

When buying a red car, you may be concerned about how it’ll affect your insurance. The color red symbolizes energy and danger, so it isn’t surprising that many drivers believe red cars have a higher insurance rate. With so many misconceptions about rates and premiums, it can be difficult to know what’s fact and what’s fiction. 

So, do red cars have higher insurance?

According to the Insurance Information Institute, the color of your car doesn’t affect the cost of your insurance. However, other factors, such as your car’s mileage, model, and age, do. 

Curious to learn more about what factors can determine your car insurance rate and why? Keep reading this guide to find out.

How Your Car Can Impact Your Insurance Rate

While the color of your car won’t affect your insurance rate, almost everything else about it will. Insurance companies will look at your car’s:

  • Mileage
  • Age
  • Make
  • Year
  • Model

Why is this? Basically, all of these factors can affect what your insurance company may have to pay if your car is damaged or stolen. Newer, more expensive cars will likely have a higher theft rate and be more costly to repair in the event of an accident. On the other hand, older cars will likely have more issues and may need more repair and maintenance work. 

Insurance companies also use this information to learn about the car’s safety features. In fact, some companies may offer a discount for cars that come with high-quality safety features. Different insurance companies have different requirements and criteria, so it’s beneficial to shop around to find the best quote.

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How Your Coverage Can Impact Your Insurance Rate

Coverage options help to cover you, your car, and other vehicles in case of an accident. But, the number of coverages you choose will affect your car insurance rates. 

Your options are:

In most states, liability coverage is required. Other options may be necessary depending on where you live, what type of vehicle you drive, and how often you drive it. 

How Your Demographic and Background Can Impact Your Insurance Rate

Two other major factors that insurance companies look at when determining insurance pricing are your age and your gender. This is because certain demographics are more likely to get into an accident that the car insurance company will have to cover. 

  • Age – Drivers who are 25 or younger may have a higher insurance rate. Young drivers don’t tend to have a solid driving record yet, so insurance companies have little assurance when it comes to their driving ability. Those in their 50s and 60s tend to see the best rates.

  • Gender – Men tend to pay more for a variety of reasons. Since they often drive more and are more likely to take risks when driving, insurance companies may require them to pay a higher rate. However, some states prohibit gender from being a factor in insurance pricing. 

How Your Driving Habits Can Impact Your Insurance Rate 

Insurers also want to know what kind of driver you are. If you’re someone with no history of traffic violations or accidents, then you’re more likely to have a lower rate because you’re less likely to cost your insurance company money. 

Of course, higher instances of serious traffic violations and accidents mean that you’ll likely cost insurers more money. So, you’ll end up paying more for car insurance coverage. Those without a record will also have to pay more until they can show they’re a safe driver. However, there are courses you can take and certifications you can earn to help negotiate a lower rate. 

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Other Factors That Can Impact Your Insurance

Many factors beyond these play a role in your final insurance rate. For a better idea of what you may have to pay for car insurance coverage, here are a few more factors that influence insurers’ decisions:

  • Your credit history
  • Where you live
  • Where you park your car
  • Your history of insurance claims
  • Your marital status
  • Your limits and deductibles

Know What To Expect 

Insurance companies disregard the color of your car for one simple reason: it doesn’t affect your likelihood of getting into an accident. What does affect your likelihood, as well as influence your insurance rates, is your car model, age, driving record, and more. 

When you understand what determines the cost of your car insurance, you’ll know what to expect as you shop around and compare auto insurance quotes. 

Need help finding the best rate for you? Use our free quote comparison tool. Plus, our website has a variety of resources to help you find what you’re looking for and stay fully covered on the road. Simply provide your zip code and other basic information, and you can start comparing prices today.


  1. Color meanings and the art of using color symbolism. 
  2. 8 auto insurance myths. 
  3. How Age and Gender Affect Car Insurance Rates. 
  4. Average cost of car insurance in November 2021. 

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